The cab driver was waiting for me to get in while my wife and kids are still giving me “the hugs and kisses.” He was commenting on the fact that my kids – ages 9 and 11 – still feel very comfortable of giving us hugs and kisses whereas his 3-year-old can’t even be bothered while playing with his iPad. To which, I responded, “I hate leaving but travelling is part of my job.”

This past week puts another PASS Community Summit in the books. This happens to be the world’s largest and most intensive technical training conference for SQL Server and BI professionals. Its amazing how active the members of the SQL Server community have been throughout the week, tweeting and talking about their experiences – even after midnight.  I have had the privilege of volunteering every time I attend this event. I even wrote a guidebook for first time attendees on how to maximize their attendance at the event. Part of that preparation is getting assimilated to the #SQLFamily. I talked about building meaningful relationships at the PASS Summit in a previous blog post where the conversation transcends beyond Twitter, Facebook, LinkedIn or email. We hang out during events, sometimes even outside of events – #SQLKaraoke, #PASSPrayers, #SQLRun, PhotoWalks, and a whole lot more activities. This brings the community members closer to each other beyond the usual T-SQL conversations and the references to BigData and BI. It is indeed like the biggest and most intimate family reunion you’ve ever experienced.

I’ve asked a lot of first time attendees what they think about the PASS Summit experience. The common responses were “amazing” and “awesome.”  To which, I asked follow-up questions like, “what made it awesome?” One first time attendee commented, “I feel like I’ve found an extended family.” Another one responded, “I feel like I belong here.” I pointed to some of the attendees giving hugs and high-fives and told them that this is a common thing among members of the SQL Server community, especially during events like this. They were a bit shocked at first but slowly have gotten used to it throughout the week. It’s no wonder some of them felt similar to how I did come Friday. It was time to say goodbye.

I spent the entire week catching up with friends and folks that I have met at previous events. Some I have considered very good friends, others like part of my extended family (I always refer to Pinal Dave as my half-brother from a previous life.)  Still, a week is not enough. But it was time well spent.

As I race back to the parking space to grab my rental car, I was stopped more than ten times to say goodbye to my #SQLFamily. I was glad that I had a flight to catch, otherwise, I could have stayed longer. I was coming home to my real family. However, I felt the same way when I was leaving home a couple of days earlier. I hate to leave. But it is part of my job – leaving my family so I could share the love to those who need it in my workplace. When I teach and mentor a junior DBA in my team, that is because I received the same love and care from my newly found family. When I face difficult challenges resolving a database performance issue, I face it with confidence and courage knowing that they’re there to support me. This is not just a SQL Server community. It is “the #SQLFamily.”

This still doesn’t change anything. I so hate leaving my #SQLFamily.

More Broken Glass by autowitch

Black baseball cap with a fashionable army jacket. That’s the image that people who know me recognize when they hear my name. When I started speaking at conferences and events here in North America, I became intentional about the image that I project. Let’s just say that everything started with a profile photo I gave Microsoft Singapore for use in their marketing collaterals. I couldn’t find a professional-looking profile photo when they asked for one back in 2007 for a conference I’m scheduled to speak at. So I gave them one that I have. I was wearing a baseball cap. That photo instantly became my official profile photo – from the book chapters I wrote to the case study documents from Microsoft Learning. And so I’ve decided to maintain that image and became very intentional about its consistency. I’ve also taught professionals how brand consistency helps in improving their career. A simple test that I do is perform a Google search on my name and check the results. If I get the results that I want consistently – be it the profile photos or keyword combinations – that means I have done a good job in creating the brand that I want.

I like doing experiments. I always like to try something new to test a hypothesis or just to break away from the rut. Several days ago at an event where I am supposed to speak at, I’ve decided to do a social experiment. I’ve decided to abandon the “baseball cap and the army jacket” image and just stick with my good old fashion self, the one where you can barely see hair on my head. On top of that, I’ve decided to include my new personal assistant – my eyeglasses – as part of my image. I wanted to test if I have successfully created a personal brand throughout these years. I knew the side effects of being inconsistent with my personal brand when I’ve decided to rename my LinkedIn and Twitter profiles several months ago. And so I went on with the experiment. The people who knew me well didn’t have much problems recognizing me. They were confused at first but have gotten over it. Moving on. I walked among the crowd. I heard people saying they wanted to attend my session. That’s not surprising since I knew many people wanted to learn more about the topic that I’m going to present on. What’s really surprising is what happened next. I heard people asking if they’ve already seen me. Some of the event organizers are starting to become restless because they couldn’t find me anywhere. Somebody told them that I was already at the venue. They just couldn’t find me. Or maybe they were looking for somebody else. Maybe they were looking for the guy wearing a baseball cap and the army jacket.

The experiment highlights few key points regarding branding:

1. You/We are a brand. Whether we like it or not, our personalities are our brand. Same is true with companies, products and services. Quit avoiding the fact. You might as well do something about it and…
2. Be intentional. Don’t wait for others to define your brand for you. You do not have control over that. Instead, define it for them. If you don’t define your brand, others will do it for you. I chose to be intentional about the brand that I have built over the years and I expect the results I’m getting.
3. Know thy self. It’s hard to define something if you don’t even understand what it is. Whether it’s a person or a product, we need to know what it i and hat it stands for. Knowing one’s self takes time but it is key to successfully creating a brand.
4. Be consistent. Imagine seeing a Coca-Cola logo with an orange colour. I can’t. That’s because I’m used to seeing it with the colour red. It becomes confusing when a brand is inconsistent. That’s the main point of my experiment. If we are inconsistent with our brand and our personality, others will be confused. Worst, they will eventually forget who you are.

If there’s one key point to consider when it comes to branding, that’s CONSISTENCY. And it doesn’t just work for branding. It does so too with leadership. You’ll earn the trust and respect of the people you lead.

If you’ve been following my blog, you may have noticed that there has been some inactivity for the past year, primarily because I was toying around the idea of moving to a different blog platform (from Blogger to WordPress) as well as getting a feel of what Twitter is and how to use it.

I’ve only started using Twitter in the middle of 2009 and used it as a platform for sifting thru different ideas and lessons learned, mostly about leadership and practical Christianity. It’s been two years now and I’ve managed to have a number of followers, about 116 as of date. And while business people and marketing professionals will argue that numbers matter in such a platform as social media, gaining thousands of followers has not been my goal when I started. For me, building and having a platform and a message are more important. It’s like telling a story. If the story is worth telling, people will gather around to listen. It doesn’t matter if there is only one or a few people listening, what matters is that those who hear it will be compelled to spread the word. That’s how I saw Twitter play a role in my involvement in social media. In fact, even though a lot of people know me as an expert in the SQL Server community,  I try to stay away from posting anything technical on my Twitter account. I get tempted every once in a while but that’s roughly less than 2% of my total posts.I want my Twitter posts to be focused around leadership lessons and practical Christianity.

Having said that, I’d be sifting thru my Twitter posts from way back 2009 and blow up the mini-lessons contained in them into full blog posts. I’m excited to revisit the ideas that came thru my mind as I was writing those posts. Stay tuned